Category Archives: Business

Amplify Your Stakeholder Engagement With Online/Social Media Communications, Posted on by Terry Lee

Still not sold on digital and social communications as an integral tool in your stakeholder and community engagement strategy? Here are eight ways digital/social media communications can dramatically  improve your engagement results: Align measurable objectives with communications Identify and segment your audience Build your brand Send messages that get read Increase channels, increase engagement Engage, then reengage Befriend automation Analyze, rinse, …

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Community Engagement Is Not A Field of Dreams, Posted on by Terry Lee

The success of your project depends largely on how well you are able to engage your community. Community/stakeholder input can help you shape your project vision, ensure you are responding to local needs, and help you to build support for your development ideas.

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An Interview with Five Corners Strategies Founding Partner, Frank Rizzo, Posted on by Janderson

Five Corners Strategies, one of the nation’s leading grassroots public affairs firms, has expanded its California office. With established offices in Boston, Washington DC, Harrisburg, PA and Saint Louis, the firm’s increased activity in California made the Bay Area an easy choice for expansion – and as we found out, having Frank Rizzo lead the charge makes even more sense. We …

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Getting the Community to Advocate for Your Company, Posted on by Frank Rizzo

Public Outreach: Getting the Community to Advocate for Your Company (This article appeared in the April 2013 issues of Waste Advantage Magazine) We crowded around a small table at a landfill’s operation center to discuss an ongoing problem. The neighbors were angry and had mobilized to fight a proposed expansion of the facility. The opposition had already caused costly delays …

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