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Project Overview

As part of their southeastern U.S. strategy, Wind Capital Group was developing a 200 MW wind energy project in the Everglades of Florida. To date, no utility scale wind energy project had ever been permitted in Florida, and the Sugarland project faced huge opposition from local and national environmental groups.

The Goals

  • Win local permitting approvals form the Palm Beach County Commissioners
  • Allow the project to begin construction

The Strategy

  • Educated impacted stakeholders
  • Created a message-based coalition to turn a story about wildlife and the environment into a human-interest story
  • Directly engaged and divided the opposition forces to garner the support of the undecided public

The Highlights


Hiring the national experience behind Five Corners Strategies made all the difference. Had we not hired them, we may not have won the permit.

Bob Bergstrom Senior VP Business Development, Wind Capital Group

The Outcome

  • Built grassroots support network of more than 2,000 local residents, including environmental activists
  • Secured supportive resolutions from the three impacted Palm Beach County cities and 10 county organizations
  • Built unprecedented community turnout in favor of the project at the planning commission and Board of County Commissioners meetings
  • Won an award from the American Association of Political Consultants for Wildlife Impact direct mail piece